First Legal Social Media for the Public and Legal Profession

Min. Invest
$5,000
Target Hold
48 mos.
Annualized Returns
15.00%
Progress - 0% Pledged
Screen Shot 2021-06-25 at 6.10.30 PM.png

Project Summary

VIDEO

There are three major social media sites Facebook Twitter and LinkedIn in which each has carved their own niches in the social media. Facebook’s is family social media, Twitter true social and Linkedin for jobs. Each of these has become multi billion company. Linkedin itself was sold in 2017 to Microsoft for $26.2 billion. Each of these companies control their respective areas of social media and that is as far as the industry extends today. This shows that social media generates billions of dollars of revenue. Our desire is to share in that revenue and to do so offer our services free relying solely on future ad revenue in creating the first dedicated professional social media site.

The big scene in the movie “Wall Street” was where Michael Douglas gave a speech wherein he stated Greed was good and explained why.

       “The point is, ladies and gentleman, that greed, for lack of a better word, is good. Greed is right, greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms; greed for life, for money, for love, knowledge has marked the upward surge of mankind.”

We believe that we are doing what no one has done before in the area of professional social media. We are building on the past and extending knowledge freely to the future and we will making a lot of money doing so.

Everything we are doing is obvious when seen it just has not been done before and applied in the manner in which we doing it.

What we are doing is actually old.  Our business model, in fact, is almost as old as business itself. We have just updated,  developed, innovated and created an area of social media not served by anyone and are offering many free services rather than just one so as to control the field.

 

While Facebook, Twitter and LinkedIn control social, family and jobs social media no one except us has thought to dedicate a social media to just one profession and to freely offer all of the services that users would want for that profession. Today there are a few small single service social media sites for some professions which consist of bulletin boards or message sites and some even have classified ads. However,  no site, except ours, covers all the needs of a specific profession ie the legal profession so that the users ie attorneys will maximize their income and for the public to find them, ask questions and select competent legal help.

It took three years to create the first dedicated legal social media site for both the public and attorneys to use. In essence, we created the first professional social media department store where everything now done piecemeal, if at all, by separate and disparate social media sites and other services not offered by anyone are now free under one roof. In short, our motto is that “We are the Walmart of Social Media.” at least until Walmart ask us to quit for copyright infringement,  We deeply respect the Walmart business model and applied it to ours. Unlike all other social media sties which offer only one service for a profession we offer on our site all of the many services the legal profession ie attorneys and public needing to find them need all for free.

Our site is done, completed,  functional and up. Both Attorneys and the Public  can go to our site www.attorneyetal.com and use it now. The site is fully functional. If you are an attorney you can use all of the free services now. If you want to find an attorney  ask a legal question of an attorney you can do so now for free. You will never be asked to pay for anything. We are seeking through this offering to raise funds for a national advertising campaign to inform attorneys and the public of who we are and what we are doing for free. We have completed the research and development and are now live.  Our site is live at www.attorneyetal.com and we are being used by the public and the attorneys and plan through this offering a national campaign to reach the 1 million attorneys in the United States and the public in general so as expand and grow.

Everything we offer as discussed in this site is free. Our Table of Comparable Services clearly show just what we offer free and what Facebook, Twitter and LinkedIn so not.  We offer all services for free and will make our revenue from advertising. Just as Facebook, Twitter and Linkedin are worth billions while offering their single services we offer many more free services dedicated just for those wanting help finding legal services or attorneys and attorneys wishing to get help increasing their income and helping their clients – a win for all.

Investment Type Convertible Note
15/0 Waterfall Participation
Term 48 Months
Raise Amount $5,000,000
Targeted ROI 15%

Comparison of Offered Services to those of Facebook, Twitter and LinkedIn

 

  Attorney et Al Facebook LinkedIn Twitter
Free Blogs YES YES YES YES
Free Expert Article Posts YES NO NO NO
Free Legal Ads & Job Postings YES TO BOTH NO YES TO JOB POSTINGS NO
Free Legal Research Aids YES NO NO NO
Free Cle Courses YES NO NO NO
Free Discussion Forms Between Attorneys YES NO NO NO
Free Discussion Boards for People to Post Legal Questions & Find an Attorney YES NO NO NO

Attorney Et Al pioneered distant learning when it virtually created computerized education as we know it now way back in 1996 when it developed the first computer program to verify completion of an online or cdrom cle program. This allowed for the first time completion on an online or cdrom course to be treated the same as a live lecture. Attorney Et Al did not patent its technology but instead gave it free to the world. Now virtually every college and university offers some courses online based on the free technology developed and given to the world. Attorney Et Al followed the principle of Benjamin Franklin who never patented any of his inventions. His life motto was, “Do well by doing Good.”

As a result of Attorney Et Al’s actions,  virtually every university, college and educational institution now offers distant learning programs based on the verification of attendance technology pioneered by Attorney Et Al and then given free to the world to promote education worldwide.

Now Attorney Et Al, INC relying on its educational expertise, has created the first complete dedicated legal social media site for both the public and Attorneys. Our site is free in all aspects. Revenue is derived solely on ad revenue which is based on traffic to the site.

Traffic is the key to success. That is why Attorney Et Al offers so many free services so as to generate traffic. The general rule of thumb for internet advertising as covered in 

https://www.minterest.com/how-much-traffic-do-you-need-to-make-money/

https://www.rankxl.com/100-day-traffic 

and explained more fully in out business plan is that 100,000 hits per day generates $100,000 gross income at the end of the year for a one static display ad.

There are over 1 million attorneys in the United States. If only 50,000 join Attorney Et Al and view their sites 2 times a day that alone generates 100,000 hits per day. If there are 5 ads viewed on the site that is equal to half a million hits per day. 

When Microsoft bought LinkedIn it had at the time  over 800 million hits per day. Being a dedicated legal social media site Attorney Et Al would never reach LinkedIn’s numbers but with the public coming to site to ask questions and also find attorneys for their needs a projection of 3 million plus hits per day within in 3 years is not unreasonable as everything on out site is free. That would not be a valid projection if users had to pay to use our sight. This is why our motto is "It is not bad to make a Lot of Money by Freely Doing Good."

So to maximize view age and traffic to the site, Attorney Et Al has designed the site to be most attractive to attorneys and the public and will continue to improve its site by every means possible. Our goal is to attract virtually every attorney wishing to make his practice more profitable and every person having a legal question to use our free services for their own enlightened self interest.

Vision Statement

In 1997 Attorney Et Al, LLC was formed in Nevada by Michael Lynn Gabriel as a single member limited liability company.  Attorney Et Al, LLC Nevada pioneered computerized legal education for attorneys by developing the first state approved computerized legal education verification process for distant learning.

Attorney Et Al did not patent its technology but gave it free to the world which has embraced it and its concept to expand distant learning into virtually every mainstream college and university. In 2008, a company went public for $100 Million on distant learning features which Attorney Et Al had thought it had given free to the world.

In 2010, Michael Lynn Gabriel retired and dissolved Attorney Et Al, LLC, a  Nevada LLC.

In 2015, Mr. Gabriel realized that there was both a market and demand for a professional legal social media for attorneys and the public. Mr. Gabriel then came out of retirement and started developing such a site. 

In July 2018, a new company Attorney Et Al, LLC was formed in Wyoming because of its favorable tax treatment. In January 2019, the company was converted from an LLC into a corporation so it could raise funding through stock offerings. The new company name is Attorney Et Al, Inc, a Wyoming corporation.

Now Attorney Et Al. Inc has used both its technology and expertise in legal education to cover its business and web site from a continuing legal company to a social media site for attorneys which offers free continuing legal education to attorneys as well as free web sites and email, discussion boards as well as a place for attorneys to post articles, Attorney Et Al having developed continuing online legal education now gives its courses away free to attorneys along with the other services so as to generate traffic to the site. Attorney Et Al generates income from ads posted on the site.

The site is live and completed at www.attorneyetal.com and is available for potential investors to use for free. Thirty six states require early a million attorneys to complete mandatory continuing courses every one to three years. At this time, there are no social media sites doing what Attorney Et Al  does for attorneys, the public and the legal profession.

As stated above, in addition to giving continuing legal education courses away to attorneys for free, Attorney Et Al also gives free web sites and email to attorneys so they can post their thoughts ideas etc just as on Facebook and Twitter. In addition to the free cle courses and web sites, Attorney Et Al has a discussion forum and well as a site for attorneys to post articles. Such a service is currently being done at the paid site JDSupra.com but it does not offer the free cle or free web sites. The significance of the free social media attributes is that is allows attorneys to showcase their professional skills. By posting their articles or participating in discussion boards they can advertise their professionalism and legal expertise so as to generate more business. Other attorneys and potential clients can see their articles, use them for research, ask questions and make referrals.

Success in the venture is premised on Attorney Et Al having creating the first truly free social media site by combining its continuing legal education site with the social media functions similar to those of Facebook as well with the discussion group and article posts functions of JDSupra.com. In short, we offer services free to attorneys that are simply not being offered by anyone else.

Mission Statement

Social media sites such as FACEBOOK and TWITTER have established the means for individuals and companies to open their lives to the world through the Internet. To join this rare group, Attorney Et Al, LLC is creating the very first social media site devoted and directed to attorneys with offerings ad services which neither Facebook nor Twitter can offer.

We combine everything that an attorney would want in social media under one site. What is now being done piecemeal separately among various five media sites would be completely here for free. We would give the free blog and web page of Facebook, the free article posting for which JDSupra.com charges, free cle courses for attorneys which no one provides, free legal discussion boards which no one offers, free legal research resources of Rominger.com and free news like Huntington Post and free classified advertising like Craigslist. Attorney Et Al makes its money from advertising just as done by Facebook and Twitter.

Capital Requirements

Attorney Et Al seeks to raise upwards of $5,000.000 to complete the launch of a national advertising campaign for the legal social media site by covering the advertising expenses. The development costs for the site have been covered by Attorney Et Al. It is only the advertising expenses which remain.

$5 million Convertible notes are to be sold in increments of $5,000 at $15% interest payable annually . After Three Years, the aggregate $5 Million convertible notes can be converted into 20% common stock.  Each $5,000 share of the aggregate note  could be converted to .0002 percent of the common stock (20%  /1000).  When you invest you are betting the company’s future value will exceed $30 million

The investment is to be used to hire staff to maintain the site and interface with attorneys as well as for covering advertising expenses. The actual development and creation costs of the site are being funded entirely by Attorney Et Al. The purpose of this offering is so that we can be assured that we have enough capital on hand for an effective national media campaign so as limit the time our competitors will have to establish themselves offering the same services as we do. 

   USE OF PROCEEDS

  Offering Amount Sold Offering Amount Sold
Total Proceeds $1,070,000 $5,000,000
Less: Offering Expenses  (4.9%) $64,200 $64,200
Professional Fees $12,000 $80,000
Net Proceeds  $993,800 $4.855.800
Use of Net Proceeds R& D & Production $100.000 $700,000
Marketing & Public Offering $743,800 $3,300,000
Working Capital $150,000  $855,800

We are seeking to raise a minimum of $1,070,000 (target amount) and up to $5.000,000 (overallotment amount) in this offering through Regulation D offering

If we raise our target amount of $1,070,000

-Cover working capital costs and invest in marketing and advertising for the company.

If we raise $2,000,000:

-Above projects

-Expand our engineering team to help with product development on mobile and web projects such as: video uploading and an improved chat messaging system,  and pay for another offering by either RegA or going public through a reverse public merger and listing the company’s stock for sale on the OTC Exchange

If we raise $3,000,000:

-Above projects

-Hire additional engineers to help expand product development to focus on mobile and web projects such as: backend performance improvements and standalone mobile apps for chat and streaming.

-Invest in marketing for user and content creator acquisition

If we raise $4,000,000:

-Above projects

-Hire additional engineers to help expand product development to focus on mobile and web projects such as: further monetization projects for creators

If we manage to raise our overallotment amount of $5,000.000, we believe the amount will last us    36 months and plan to use the net proceeds of approximately $4,000,000 over the course of that time as follows

-Above projects

-Further develop Attorney Et Al  with additional features such as analytics, longer form posts, and other ways to monetize content.

The foregoing information is an estimate based on our current business plan. 

We may find it necessary or advisable to re-allocate portions of the net proceeds reserved for one category to another, and we will have broad discretion in doing so.

The foregoing information is an estimate based on our current business plan. We may find it necessary or advisable to re-allocate portions of the net proceeds reserved for one category to another, and we will have broad discretion in doing so.

                                                         Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment";  Any expense that is for the purposes of inter-company debt or back payments.

 

Video

Property Summary


Address Property Type

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Fund

The Market

VIDEO 

Attorney Et Al, Inc has broadening its operations to expand into the first legal social media site for the legal profession offering more than just continuing legal education to attorneys

Attorney Et Al's target market is the nearly 1 million attorneys in the United States. It is  giving to all attorneys on the first full service legal social media site:

  1.   Free blogs for attorneys to advertise themselves  such as given by Facebook
  2.   Free expert article posting for which an attorney must pay on JDSupra.com
  3.   Free legal classified advertisings such as offered by Craigslist
  4.   Free legal research tools such as done by Rominger.com
  5.   Free LAWYER TO LAWYER discussion boards which are not offered by anyone to  attorneys
  6. Free CLE  courses which is not offered by anyone to attorneys. In California, alone nearly 100,000 have to pay for cle  courses each year to meet their cle requirement by  Feb 1 of each year. By giving our CLE course away free, we will appeal to those  attorneys  immediately to join as member.
  7. Free ASK A LAWYER  Discussion Boards for the millions of people seeking   attorneys each year for help on their problems and finding an attorney along with specific attorney search features.

Giving these services to attorneys for free will generate immense traffic to the site from many directions:

  1. by attorneys accessing their sites
  2. by their clients and associates keeping in touch
  3. by people in search of attorneys who will be able to select their attorney with more by actually searching both the attorney's blog as well as posted articles and work product so the decision to employ an attorney can be based on objective criteria.

Attorney Et Al will advertise in the Los Angeles Daily Journal, the nation's premier legal newspaper as well as the state bar publications for each state bar and of course on the Internet. Focus will be on the uniqueness of Attorney Et Al's social media site being, in essence, the Walmart of social media. There will be no need for an attorney to go elsewhere for his or her social media as all of the services needed for a successful practice are already available for free on our site.

The model for social media advertising is both Facebook and Twitter which after an initial blitz of advertising then word of mouth will take over with members recommending the site to their friends and associates . Such will be the same herein. Human nature is for people to recommend a good site and spread good news. Such word of mouth recommendation was more effective for both Facebook and Twitter than the direct startup advertising.

Members will tell their friends and associates who are not members that Attorney Et Al is giving to all attorneys on the first full service legal social media site.

 The Competition

Facebook, Linkedin and Twitter as the big three social media sites are the major potential competitors to our legal social media site. Instead of offering just one service on its social media site which Facebook does, Attorney Et Al Inc offers many more services some of which an attorney would have to pay and several not offered anywhere:

  1. Free blogs such as given by Facebook
  2. Free article posting for which an attorney must pay on JDSupra.com
  3. Free legal classified advertisings such as offered by Craigslist
  4. Free legal research tools such as done by Rominger.com
  5. Free discussion boards which are not offered by anyone to attorneys
  6. Free cle courses which is not offered by anyone to attorneys
  7. Free national Ask A Lawyer questions not offered by anyone to the millions of people who each year need to find an attorney

In short Attorney Et Al has become the department store of social media as opposed to the mom and pop store. In simple parlance Attorney Et Al is the Walmart of social media as opposed to Facebook's and Twitter's single service grocery store.

Facebook and Twitter have become billion dollar companies by offering free blogs to their members. That is the extent of their service. Attorney Et Al offers the same free blogs to attorneys joining but without more the site would fail. People will not switch from Facebook or Twitter if all it offered was the same free blogs.

Attorney Et Al offers free services which neither Facebook nor Twitter can immediately match. This puts Facebook and Twitter at a severe disadvantage for once  as attorneys joining us will not immediately switch to Facebook or Twitter once they expand their operations by copying Attorney Et Al. Attorneys will not switch for the same services they already are getting for free. The business model on this point is that of Ebay. Once Ebay became established as the premier Internet auction site on the net every succeeding Internet auction site has failed. People are simply unwilling to switch to another site for the same services. Such would be same result with Attorney Et Al. As Attorney Et  Al is already  offering virtually every free service an attorney would need on social media site when the same are subsequently offered by Facebook and Twitter it will be too little too late. Attorneys will not switch from a site with which they are happy with to go another offering the same services from Facebook or Twitter. In short it would be too much work to switch for too little benefit.

Strategy Summary

TBD

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Investor Tutorial

CERTAIN INFORMATION REGARDING THIS OFFERING

THESE UNITS ARE BEING OFFERED WITHOUT REGISTRATION UNDER ANY FEDERAL OR STATE SECURITIES LAWS, BUT ARE BEING OFFERED UNDER AN EXEMPTION FROM REGISTRATION UNDER THE SECURITIES ACT OF 1933, AS AMENDED, AND UNDER COMPARABLE EXEMPTIONS UNDER VARIOUS STATE SECURITIES LAWS. HOWEVER, THE SECURITIES AND EXCHANGE COMMISSION (“COMMISSION”) HAS NOT DETERMINED THAT THESE UNITS ARE EXEMPT FROM REGISTRATION. THESE UNITS HAVE NOT BEEN REVIEWED, APPROVED OR DISAPPROVED BY THE COMMISSION OR ANY STATE SECURITIES COMMISSION, NOR HAS THE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE ACCURACY, ADEQUACY, COMPLETENESS OR MERITS OF THIS MEMORANDUM, AND ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE. THIS MEMORANDUM DOES NOT CONSTITUTE AN OFFER TO SELL TO, OR A SOLICITATION OF AN OFFER TO BUY FROM, NOR SHALL ANY OF THE UNITS BE OFFERED OR SOLD TO, ANY PERSON IN ANY JURISDICTION IN WHICH SUCH AN OFFER, SOLICITATION, PURCHASE, OR SALE IS UNLAWFUL OR UNAUTHORIZED UNDER THE SECURITIES LAWS OF SUCH JURISDICTION.

THE STATEMENTS MADE HEREIN ARE MADE AS OF THE DATE ON THE COVER OF THIS OFFERING MEMORANDUM. THIS OFFERING MEMORANDUM CONSTITUTES AN INVITATION TO THE PROSPECTIVE INVESTOR TO SUBMIT AN OFFER TO SUBSCRIBE. NO PERSON MAY PURCHASE THE UNITS OFFERED HEREBY EXCEPT PURSUANT TO AN EXECUTED SUBSCRIPTION AGREEMENT IN THE FORM PRESCRIBED BY THE FUND, AND THEN ONLY FROM A PERSON TO WHOM THE FUND OR ITS DESIGNATED AGENT HAS DELIVERED A COPY OF THIS OFFERING MEMORANDUM.

THESE UNITS ARE SUBJECT TO RESTRICTIONS ON TRANSFERABILITY AND RESALE AND MAY NOT BE TRANSFERRED OR RESOLD EXCEPT AS PERMITTED BY THE FUND. INVESTORS SHOULD BE AWARE THAT THEY MAY BE REQUIRED TO BEAR THE FINANCIAL RISKS OF THIS INVESTMENT FOR AN INDEFINITE PERIOD OF TIME. THERE IS CURRENTLY NO PUBLIC MARKET FOR THESE UNITS.

IN MAKING A DECISION TO PURCHASE UNITS HEREUNDER, PROSPECTIVE INVESTORS MUST CONDUCT THEIR OWN INDEPENDENT INVESTIGATION OF THE FUND AND THE TERMS OF THIS OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED, AND ARE ENCOURAGED TO CONSULT WITH THEIR ADVISORS AS THEY WILL BE REQUIRED TO REPRESENT THAT THEY ARE ABLE TO BEAR THE ECONOMIC RISK OF THEIR INVESTMENT AND THAT THEY ARE FAMILLIAR WITH AND UNDERSTAND THE FUNDAMENTAL RISKS AND TERMS OF THIS OFFERING.

NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR MAKE ANY REPRESENTATION WITH RESPECT TO THE OFFERING OF THE UNITS WHICH IS NOT CONTAINED OR REFERENCED HEREIN, AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATION MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE FUND. POTENTIAL INVESTORS MAY, IF THEY SO DESIRE, MAKE INQUIRIES OF THE FUND WITH RESPECT TO THE FUND’S BUSINESS OR ANY OTHER MATTERS SET FORTH HEREIN, AND MAY OBTAIN ANY ADDITIONAL INFORMATION WHICH SUCH PERSON DEEMS TO BE NECESSARY IN ORDER TO VERIFY THE ACCURACY OF THE INFORMATION CONTAINED IN THIS MEMORANDUM (TO THE EXTENT THAT THE FUND POSSESSES SUCH INFORMATION OR CAN ACQUIRE IT WITHOUT UNREASONABLE EFFORT OR EXPENSE).

August 02 2021

Confidential Offering Memorandum: ATTORNEY ET AL, INC

PROSPECTIVE INVESTORS ARE CAUTIONED NOT TO CONSTRUE ANY CONTENTS OF THIS OFFERING MEMORANDUM OR ANY PRIOR OR SUBSEQUENT COMMUNICATIONS, AS CONSTITUTING INVESTMENT, LEGAL OR TAX ADVICE; RATHER THEY SHOULD CONSULT THEIR OWN ADVISORS OR COUNSEL WITH THE CAPACITY TO ADVISE AND PROTECT THEIR INTEREST IN CONNECTION WITH ALL MATTERS CONCERNING THIS OFFERING MEMORANDUM.

THIS OFFERING MEMORANDUM DOES NOT KNOWINGLY CONTAIN ANY UNTRUE STATEMENT OF A MATERIAL FACT OR OMIT A MATERIAL FACT, AND ANY SUCH MISSTATEMENT OR OMISSION IS DONE WITHOUT THE KNOWLEDGE OF THE PREPARERS OF THIS DOCUMENT OR THE FUND. AS SUCH THE FUND BELIEVES THAT THIS OFFERING MEMORANDUM CONTAINS A FAIR SUMMARY OF THE MATERIAL TERMS OF ALL MATTERS, DOCUMENTS AND CIRCUMSTANCES MATERIAL TO THIS OFFERING. WHILE THE DATA AND STATEMENTS CONTAINED HEREIN ARE BASED UPON INFORMATION BELIEVED TO BE RELIABLE, NO WARRANTY CAN BE MADE AS TO THE ACCURACY OF SUCH INFORMATION OR THAT CIRCUMSTANCES HAVE NOT CHANGED SINCE THE DATE SUCH INFORMATION WAS SUPPLIED. THIS MEMORANDUM CONTAINS SUMMARIES OF CERTAIN PROVISIONS OF DOCUMENTS RELATING TO THE BUSINESS OF THE FUND AND THE UNITS OFFERED HEREBY, AS WELL AS SUMMARIES OF VARIOUS PROVISIONS OF RELEVANT STATUTES AND REGULATIONS. SUCH SUMMARIES DO NOT PURPORT TO BE COMPLETE AND ARE QUALIFIED IN THEIR ENTIRETY BY REFERENCE TO THE TEXTS OF THE ORIGINAL DOCUMENTS, STATUTES AND REGULATIONS.