First Legal Social Media for the Public and Legal Profession
There are three major social media sites Facebook Twitter and LinkedIn in which each has carved their own niches in the social media. Facebook’s is family social media, Twitter true social and Linkedin for jobs. Each of these has become multi billion company. Linkedin itself was sold in 2017 to Microsoft for $26.2 billion. Each of these companies control their respective areas of social media and that is as far as the industry extends today. This shows that social media generates billions of dollars of revenue. Our desire is to share in that revenue and to do so offer our services free relying solely on future ad revenue in creating the first dedicated professional social media site.
The big scene in the movie “Wall Street” was where Michael Douglas gave a speech wherein he stated Greed was good and explained why.
“The point is, ladies and gentleman, that greed, for lack of a better word, is good. Greed is right, greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms; greed for life, for money, for love, knowledge has marked the upward surge of mankind.”
We believe that we are doing what no one has done before in the area of professional social media. We are building on the past and extending knowledge freely to the future and we will making a lot of money doing so.
Everything we are doing is obvious when seen it just has not been done before and applied in the manner in which we doing it.
What we are doing is actually old. Our business model, in fact, is almost as old as business itself. We have just updated, developed, innovated and created an area of social media not served by anyone and are offering many free services rather than just one so as to control the field.
While Facebook, Twitter and LinkedIn control social, family and jobs social media no one except us has thought to dedicate a social media to just one profession and to freely offer all of the services that users would want for that profession. Today there are a few small single service social media sites for some professions which consist of bulletin boards or message sites and some even have classified ads. However, no site, except ours, covers all the needs of a specific profession ie the legal profession so that the users ie attorneys will maximize their income and for the public to find them, ask questions and select competent legal help.
It took three years to create the first dedicated legal social media site for both the public and attorneys to use. In essence, we created the first professional social media department store where everything now done piecemeal, if at all, by separate and disparate social media sites and other services not offered by anyone are now free under one roof. In short, our motto is that “We are the Walmart of Social Media.” at least until Walmart ask us to quit for copyright infringement, We deeply respect the Walmart business model and applied it to ours. Unlike all other social media sties which offer only one service for a profession we offer on our site all of the many services the legal profession ie attorneys and public needing to find them need all for free.
Our site is done, completed, functional and up. Both Attorneys and the Public can go to our site www.attorneyetal.com and use it now. The site is fully functional. If you are an attorney you can use all of the free services now. If you want to find an attorney ask a legal question of an attorney you can do so now for free. You will never be asked to pay for anything. We are seeking through this offering to raise funds for a national advertising campaign to inform attorneys and the public of who we are and what we are doing for free. We have completed the research and development and are now live. Our site is live at www.attorneyetal.com and we are being used by the public and the attorneys and plan through this offering a national campaign to reach the 1 million attorneys in the United States and the public in general so as expand and grow.
Everything we offer as discussed in this site is free. Our Table of Comparable Services clearly show just what we offer free and what Facebook, Twitter and LinkedIn so not. We offer all services for free and will make our revenue from advertising. Just as Facebook, Twitter and Linkedin are worth billions while offering their single services we offer many more free services dedicated just for those wanting help finding legal services or attorneys and attorneys wishing to get help increasing their income and helping their clients – a win for all.
15/0 Waterfall Participation
Comparison of Offered Services to those of Facebook, Twitter and LinkedIn
|Attorney et Al|
|Free Expert Article Posts||YES||NO||NO||NO|
|Free Legal Ads & Job Postings||YES TO BOTH||NO||YES TO JOB POSTINGS||NO|
|Free Legal Research Aids||YES||NO||NO||NO|
|Free Cle Courses||YES||NO||NO||NO|
|Free Discussion Forms Between Attorneys||YES||NO||NO||NO|
|Free Discussion Boards for People to Post Legal Questions & Find an Attorney||YES||NO||NO||NO|
Attorney Et Al pioneered distant learning when it virtually created computerized education as we know it now way back in 1996 when it developed the first computer program to verify completion of an online or cdrom cle program. This allowed for the first time completion on an online or cdrom course to be treated the same as a live lecture. Attorney Et Al did not patent its technology but instead gave it free to the world. Now virtually every college and university offers some courses online based on the free technology developed and given to the world. Attorney Et Al followed the principle of Benjamin Franklin who never patented any of his inventions. His life motto was, “Do well by doing Good.”
As a result of Attorney Et Al’s actions, virtually every university, college and educational institution now offers distant learning programs based on the verification of attendance technology pioneered by Attorney Et Al and then given free to the world to promote education worldwide.
Now Attorney Et Al, INC relying on its educational expertise, has created the first complete dedicated legal social media site for both the public and Attorneys. Our site is free in all aspects. Revenue is derived solely on ad revenue which is based on traffic to the site.
Traffic is the key to success. That is why Attorney Et Al offers so many free services so as to generate traffic. The general rule of thumb for internet advertising as covered in
and explained more fully in out business plan is that 100,000 hits per day generates $100,000 gross income at the end of the year for a one static display ad.
There are over 1 million attorneys in the United States. If only 50,000 join Attorney Et Al and view their sites 2 times a day that alone generates 100,000 hits per day. If there are 5 ads viewed on the site that is equal to half a million hits per day.
When Microsoft bought LinkedIn it had at the time over 800 million hits per day. Being a dedicated legal social media site Attorney Et Al would never reach LinkedIn’s numbers but with the public coming to site to ask questions and also find attorneys for their needs a projection of 3 million plus hits per day within in 3 years is not unreasonable as everything on out site is free. That would not be a valid projection if users had to pay to use our sight. This is why our motto is "It is not bad to make a Lot of Money by Freely Doing Good."
So to maximize view age and traffic to the site, Attorney Et Al has designed the site to be most attractive to attorneys and the public and will continue to improve its site by every means possible. Our goal is to attract virtually every attorney wishing to make his practice more profitable and every person having a legal question to use our free services for their own enlightened self interest.
In 1997 Attorney Et Al, LLC was formed in Nevada by Michael Lynn Gabriel as a single member limited liability company. Attorney Et Al, LLC Nevada pioneered computerized legal education for attorneys by developing the first state approved computerized legal education verification process for distant learning.
Attorney Et Al did not patent its technology but gave it free to the world which has embraced it and its concept to expand distant learning into virtually every mainstream college and university. In 2008, a company went public for $100 Million on distant learning features which Attorney Et Al had thought it had given free to the world.
In 2010, Michael Lynn Gabriel retired and dissolved Attorney Et Al, LLC, a Nevada LLC.
In 2015, Mr. Gabriel realized that there was both a market and demand for a professional legal social media for attorneys and the public. Mr. Gabriel then came out of retirement and started developing such a site.
In July 2018, a new company Attorney Et Al, LLC was formed in Wyoming because of its favorable tax treatment. In January 2019, the company was converted from an LLC into a corporation so it could raise funding through stock offerings. The new company name is Attorney Et Al, Inc, a Wyoming corporation.
Now Attorney Et Al. Inc has used both its technology and expertise in legal education to cover its business and web site from a continuing legal company to a social media site for attorneys which offers free continuing legal education to attorneys as well as free web sites and email, discussion boards as well as a place for attorneys to post articles, Attorney Et Al having developed continuing online legal education now gives its courses away free to attorneys along with the other services so as to generate traffic to the site. Attorney Et Al generates income from ads posted on the site.
The site is live and completed at www.attorneyetal.com and is available for potential investors to use for free. Thirty six states require early a million attorneys to complete mandatory continuing courses every one to three years. At this time, there are no social media sites doing what Attorney Et Al does for attorneys, the public and the legal profession.
As stated above, in addition to giving continuing legal education courses away to attorneys for free, Attorney Et Al also gives free web sites and email to attorneys so they can post their thoughts ideas etc just as on Facebook and Twitter. In addition to the free cle courses and web sites, Attorney Et Al has a discussion forum and well as a site for attorneys to post articles. Such a service is currently being done at the paid site JDSupra.com but it does not offer the free cle or free web sites. The significance of the free social media attributes is that is allows attorneys to showcase their professional skills. By posting their articles or participating in discussion boards they can advertise their professionalism and legal expertise so as to generate more business. Other attorneys and potential clients can see their articles, use them for research, ask questions and make referrals.
Success in the venture is premised on Attorney Et Al having creating the first truly free social media site by combining its continuing legal education site with the social media functions similar to those of Facebook as well with the discussion group and article posts functions of JDSupra.com. In short, we offer services free to attorneys that are simply not being offered by anyone else.
Social media sites such as FACEBOOK and TWITTER have established the means for individuals and companies to open their lives to the world through the Internet. To join this rare group, Attorney Et Al, LLC is creating the very first social media site devoted and directed to attorneys with offerings ad services which neither Facebook nor Twitter can offer.
We combine everything that an attorney would want in social media under one site. What is now being done piecemeal separately among various five media sites would be completely here for free. We would give the free blog and web page of Facebook, the free article posting for which JDSupra.com charges, free cle courses for attorneys which no one provides, free legal discussion boards which no one offers, free legal research resources of Rominger.com and free news like Huntington Post and free classified advertising like Craigslist. Attorney Et Al makes its money from advertising just as done by Facebook and Twitter.
ATTORNEY ET AL, INC
Michael Lynn Gabriel
Mr. Gabriel is running for Governor in the 2021 recall election of Governor Gavin Newsom. His web site is www.MichaelForGov.com. As he is a candidate for the Governorship of California, he is required to disclose his financial relationship with Attorney Et Al. Likewise the participation of anyone investing in more than 10% of this offering must be disclosed as well
Mr Gabriel has authored the Access to American Courts Bill (ATAC) HR 2009 which both he and the Reverend Jesse Jackson had introduced on March 18, 2021 and is pending before the House. The ATAC Bill confirms the right of all Americans to be able to sue the government to stop unconstitutional violations. A recent District Court decision threw out the Cherokee Indians Class action for the taking of their land in violation of the 5th Amendment was dismissed when the Judge held for the first time in American History that the Doctrine of Sovereign Immunity which had up to then only been applied to federal statutes also applies to the Constitution to bar suits without the government/s consent even for constitutional violations. That is why Rev Jackson a liberal and Mr. Gabriel a conservative joined together to write the ATAC bill and present it to Congress. Rev Jackson says this new interpretation of the Constitution turns to Bill of Rights into a Mere Bill of Suggestions
Mr. Gabriel authored the first books of the company in 1996. In order to have confidence in the quality of the business, it is necessary to have confidence in the business and legal education of its President.
Since 1979, Mr. Gabriel has been a practicing attorney with practical experience in every field in which he has written a book as shown below. Mr. Gabriel passed the California, Colorado, and Nevada bar exams on his first attempts. In fact, in Colorado, the rule was that if an attorney gets 98% or higher, meaning missing no more than two questions out of the 200 on the multi state, the state bar does not read the written questions. Mr. Gabriel was congratulated by the Colorado bar, as one of those persons. As a corporate, tax and transactional attorney, Mr. Gabriel oversees and manages the litigation, contract negotiations, tax planning, commercial transactions, SEC matters, and other such related affairs of his clients. In addition, he renders legal opinions, performs legal research and drafts whatever legal documents that are needed. Working closely with all levels of his clients' management, he renders legal advice and guidance on their labor, management, and legal affairs.
In addition to his legal practice, Mr. Gabriel has taught business, management, and employment law at the Western Nevada Community College. Mr. Gabriel's graduate education is extensive. He possesses both a Master of Laws (LLM.) degree in Taxation along with Diploma in Taxation from the University of San Diego-School of Law. Mr. Gabriel's Master's thesis was titled, "The Tax Consequences and Recommendations For A Subsidiary Dealing in Its Parent's Stock."
Mr. Gabriel also possesses a Master of Science in Management (MSM) from Pacific Christian College. In his Master's program, Mr. Gabriel specialized in the business and communication skills needed in both the business and legal environment.
Mr. Gabriel's experience in both regulatory and administrative law is both varied and comprehensive. Mr. Gabriel has represented clients before a variety of administrative agencies. Some such agencies have been the IRS, the Franchise Tax Board, OSHA, the Labor Board, and the Division of Oil and Gas. Mr. Gabriel also possesses significant litigation, trial and appellate experience. One of his reported cases was an important securities case, MORELAND vs. THE DEPARTMENT OF CORPORATION (1987) 194 Cal.App.3d 506. This case served as a basis for a CBS 60 MINUTES segment and articles were written on it in the LOS ANGELES TIMES and THE CHRISTIAN SCIENCE MONITOR. The case is important because it served to settle the security law in a commodity trading situation.
Mr. Gabriel was the attorney who had approved in California the scientific test of thermography. Mr. Gabriel's firm had a product liability case in which our client was injured in falling off a forklift, which did not have safety features. His client’s soft tissue injuries did not show up in any admissible test. Only thermographs showed the injuries exactly where the client claimed pain, but the test was not accepted in California. The Superior Court refused to allow the use of the test as evidence and even the Appellate Court denied a writ to allow it. Mr. Gabriel, however, went on and filed a writ with the California Supreme Court. The day before the trial was to start the Supreme Court granted the writ and vacated the trial date and from that day thermographs have been accepted scientific tests in California Courts for both civil and criminal cases.
Mr. Gabriel also wrote a book entitled; the Complete Guide to the Law published by Citadel Press which was accepted a reference book for the Nevada Supreme Court’s library.
Mr. Gabriel is admitted in many federal courts including the US Supreme Court, Court of Claims, Tax Court, Ninth Circuit Court of Appeal, Federal Circuit Court of Appeal, all four District Courts of California and the District Court of Nevada.
Mr. Gabriel also possesses a great deal of judicial experience having served as a Judge Pro Tem hearing both civil and criminal matters in Los Angeles and Kern Counties of California. In addition, he has served as a Mental Health Hearing Officer in Mendocino County, California. In this position, he conducted the commitment hearings to determine if a person posed a risk to himself or others.
For a time, Mr. Gabriel served as Assistant Secretary and in-house corporate counsel for American Magnetics, Inc., a public corporation. While with American Magnetics, Mr. Gabriel was responsible for overseeing its tax preparation, corporate litigation, preparing the annual report, the 10-K, the proxy statement, and other such related matters.
Throughout his entire legal career, Mr. Gabriel has been very active in both professional and community activities. Mr. Gabriel served as a SPECIAL MASTER of the State Bar of California. Mr. Gabriel served on the California State Bar's COMMITTEE ON CORPORATE TAXATION and was a founding member of the TAX PLANNING SECTION of the Kern County Bar Association. Mr. Gabriel served on the Mental Health Advisory Board of Lake County California. In addition, Mr. Gabriel was also an Independent candidate for the California State Senate in 1994
In 2003, Mr. Gabriel was named Republican Businessman of the Year. He was also awarded the Ronald Reagan Gold Medal from Vice President Cheney for writing a change to the Internal Revenue Code which allows all Americans to use part of their IRA's to pay their home purchase expenses.
Attorney Et Al seeks to raise upwards of $5,000.000 to complete the launch of a national advertising campaign for the legal social media site by covering the advertising expenses. The development costs for the site have been covered by Attorney Et Al. It is only the advertising expenses which remain.
$5 million Convertible notes are to be sold in increments of $5,000 at $15% interest payable annually . After Three Years, the aggregate $5 Million convertible notes can be converted into 20% common stock. Each $5,000 share of the aggregate note could be converted to .0002 percent of the common stock (20% /1000). When you invest you are betting the company’s future value will exceed $30 million
The investment is to be used to hire staff to maintain the site and interface with attorneys as well as for covering advertising expenses. The actual development and creation costs of the site are being funded entirely by Attorney Et Al. The purpose of this offering is so that we can be assured that we have enough capital on hand for an effective national media campaign so as limit the time our competitors will have to establish themselves offering the same services as we do.
USE OF PROCEEDS
|Offering Amount Sold||Offering Amount Sold|
|Less: Offering Expenses (4.9%)||$64,200||$64,200|
|Use of Net Proceeds R& D & Production||$100.000||$700,000|
|Marketing & Public Offering||$743,800||$3,300,000|
We are seeking to raise a minimum of $1,070,000 (target amount) and up to $5.000,000 (overallotment amount) in this offering through Regulation D offering
If we raise our target amount of $1,070,000
-Cover working capital costs and invest in marketing and advertising for the company.
If we raise $2,000,000:
-Expand our engineering team to help with product development on mobile and web projects such as: video uploading and an improved chat messaging system, and pay for another offering by either RegA or going public through a reverse public merger and listing the company’s stock for sale on the OTC Exchange
If we raise $3,000,000:
-Hire additional engineers to help expand product development to focus on mobile and web projects such as: backend performance improvements and standalone mobile apps for chat and streaming.
-Invest in marketing for user and content creator acquisition
If we raise $4,000,000:
-Hire additional engineers to help expand product development to focus on mobile and web projects such as: further monetization projects for creators
If we manage to raise our overallotment amount of $5,000.000, we believe the amount will last us 36 months and plan to use the net proceeds of approximately $4,000,000 over the course of that time as follows
-Further develop Attorney Et Al with additional features such as analytics, longer form posts, and other ways to monetize content.
The foregoing information is an estimate based on our current business plan.
We may find it necessary or advisable to re-allocate portions of the net proceeds reserved for one category to another, and we will have broad discretion in doing so.
The foregoing information is an estimate based on our current business plan. We may find it necessary or advisable to re-allocate portions of the net proceeds reserved for one category to another, and we will have broad discretion in doing so.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.
Attorney Et Al, Inc has broadening its operations to expand into the first legal social media site for the legal profession offering more than just continuing legal education to attorneys
Attorney Et Al's target market is the nearly 1 million attorneys in the United States. It is giving to all attorneys on the first full service legal social media site:
- Free blogs for attorneys to advertise themselves such as given by Facebook
- Free expert article posting for which an attorney must pay on JDSupra.com
- Free legal classified advertisings such as offered by Craigslist
- Free legal research tools such as done by Rominger.com
- Free LAWYER TO LAWYER discussion boards which are not offered by anyone to attorneys
- Free CLE courses which is not offered by anyone to attorneys. In California, alone nearly 100,000 have to pay for cle courses each year to meet their cle requirement by Feb 1 of each year. By giving our CLE course away free, we will appeal to those attorneys immediately to join as member.
- Free ASK A LAWYER Discussion Boards for the millions of people seeking attorneys each year for help on their problems and finding an attorney along with specific attorney search features.
Giving these services to attorneys for free will generate immense traffic to the site from many directions:
- by attorneys accessing their sites
- by their clients and associates keeping in touch
- by people in search of attorneys who will be able to select their attorney with more by actually searching both the attorney's blog as well as posted articles and work product so the decision to employ an attorney can be based on objective criteria.
Attorney Et Al will advertise in the Los Angeles Daily Journal, the nation's premier legal newspaper as well as the state bar publications for each state bar and of course on the Internet. Focus will be on the uniqueness of Attorney Et Al's social media site being, in essence, the Walmart of social media. There will be no need for an attorney to go elsewhere for his or her social media as all of the services needed for a successful practice are already available for free on our site.
The model for social media advertising is both Facebook and Twitter which after an initial blitz of advertising then word of mouth will take over with members recommending the site to their friends and associates . Such will be the same herein. Human nature is for people to recommend a good site and spread good news. Such word of mouth recommendation was more effective for both Facebook and Twitter than the direct startup advertising.
Members will tell their friends and associates who are not members that Attorney Et Al is giving to all attorneys on the first full service legal social media site.
Facebook, Linkedin and Twitter as the big three social media sites are the major potential competitors to our legal social media site. Instead of offering just one service on its social media site which Facebook does, Attorney Et Al Inc offers many more services some of which an attorney would have to pay and several not offered anywhere:
- Free blogs such as given by Facebook
- Free article posting for which an attorney must pay on JDSupra.com
- Free legal classified advertisings such as offered by Craigslist
- Free legal research tools such as done by Rominger.com
- Free discussion boards which are not offered by anyone to attorneys
- Free cle courses which is not offered by anyone to attorneys
- Free national Ask A Lawyer questions not offered by anyone to the millions of people who each year need to find an attorney
In short Attorney Et Al has become the department store of social media as opposed to the mom and pop store. In simple parlance Attorney Et Al is the Walmart of social media as opposed to Facebook's and Twitter's single service grocery store.
Facebook and Twitter have become billion dollar companies by offering free blogs to their members. That is the extent of their service. Attorney Et Al offers the same free blogs to attorneys joining but without more the site would fail. People will not switch from Facebook or Twitter if all it offered was the same free blogs.
Attorney Et Al offers free services which neither Facebook nor Twitter can immediately match. This puts Facebook and Twitter at a severe disadvantage for once as attorneys joining us will not immediately switch to Facebook or Twitter once they expand their operations by copying Attorney Et Al. Attorneys will not switch for the same services they already are getting for free. The business model on this point is that of Ebay. Once Ebay became established as the premier Internet auction site on the net every succeeding Internet auction site has failed. People are simply unwilling to switch to another site for the same services. Such would be same result with Attorney Et Al. As Attorney Et Al is already offering virtually every free service an attorney would need on social media site when the same are subsequently offered by Facebook and Twitter it will be too little too late. Attorneys will not switch from a site with which they are happy with to go another offering the same services from Facebook or Twitter. In short it would be too much work to switch for too little benefit.
Frequently Asked Questions
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